Branded lobby installation for Jungheinrich Singapore
VISUAL BALANCE
Sustainability met structure as wooden crates and greenery softened the industrial setup, reinforcing Jungheinrich’s eco-conscious brand values.
WALKABLE NARRATIVE
We crafted a physical storytelling journey, using spatial layout, lighting, and messaging to guide visitor attention from brand vision to real-world impact.
BRANDED WAYFINDING
The floor sticker extended the booth’s visual narrative, guiding visitors toward the lithium-ion charger while reinforcing Jungheinrich’s focus on energy efficiency and innovation. Directional graphics and a consistent color palette created a cohesive, branded path that supported flow and enhanced spatial clarity. This seamless integration strengthened the overall experience and ensured the messaging remained unified across every surface.